6 client magnet website examples

Jay Abraham says EXPERTISE is the biggest reason most business owners fail to see the opportunities in front of them.

They’re just too close to their own business. They have TOO MUCH knowledge about what they do and can’t see the forest for the trees. I tend to agree.

Freelancers are a funny bunch. You often help your clients realize prospects only cares about themselves. You help clients create websites that focus on the visitor to create results.

Yet mind-numbingly few freelancers follow this on their own. In fact, almost every freelancer completely ignores it on their own site.

Every freelance / agency websites, portfolios, about pages, go on and on blah blah blah 100% about themselves.

That’s why most freelance websites are EXTREMELY ineffective.

Today I want to show some examples of the opposite. Websites that actually ATTRACT clients.

They all of them use the same technique to sell their services and expertise. But before we get to them, I’d like to run a little experiment.

Can you tell what technique ALL of these websites are using?

… if so, please hit reply to this email and tell me what you think it is and whether you can use this technique on your site too. I’ll personally recommend some ideas for you and your goals.

Ready? Here are the examples:

1. Kurt Elster’s Shopify web design agency, Ethercycle, features a free marketing guide. It reads: “HOW’S AN ENTREPRENEUR LIKE ME SUPPOSED TO SCALE MY SHOPIFY STORE?” and then offers to teach you how to grow your store via email.

2. Kieran Tie a freelance writer for SaaS and ecommerce businesses headline reads: “Discover what's important and make time for what matters” and then offers to send you new ideas, stories, and links from around the web on balanced ambition, mindful productivity, freelancing, and making time for what matters.

3. Benjamin Manley’s Squarespace agency Knapsack Creative has an optin on their blog. It reads: “Knapsack Trail Guide - Tips and tools to help you do what you love.”

4. Cassandra Sethi runs Next Level Wardrobe and is a personal stylist in NYC. Her headline reads: “Find out what the 3 items you need in your closet today!” Then proceeds to list 3 things you’ll learn by signing up: why celebrities looks SO good, brands she recommends, and how to create outfits you’ll love to wear.

5. Nick Disabato’s design agency Draft offers a weekly newsletter on designing for business value. The headline is: “Profit from what works.”

6. Val Geisler’s email marketing agency Fix My Churn offers retention focused copywriting services. Her footer reads: “Get Open Rates - Your guide to email marketing that works (and a whole lot that doesn’t). See weekly dissections of real campaigns showing up in inboxes everywhere.”

That’s it.

Hit reply and let me know if you can spot the technique all of these websites are using + how you can use it on your site. I'll personally recommend some ideas for you and your goals.