Buy Web Design Leads: 4 Verified Sources Compared

Every web design agency owner dreams of finding a reliable source of perfect-fit leads.

While SEO, social media, and email marketing can work long-term, they take time. For agencies looking to boost their pipeline this month, waiting isn't an option.

That's where buying web design leads comes in. Done right, it's a game-changing strategy that lets you grow revenue in a predictable, scalable way.

In this guide, I'll compare 4 verified sources to buy web design leads—with an honest look at which are worth your time.

4 Criteria for High-Quality Web Design Leads

After a decade in the industry, I've watched countless lead providers enter and exit the market. Most sell low-quality lists filled with outdated contacts and unqualified prospects.

Here's what separates good leads from garbage:

1. Realistic Budgets ($50K+)

For most agencies, a worthwhile project has a budget of $50,000 or more. If a lead hasn't stated a budget above this threshold, they may not be worth pursuing.

2. Actively Looking to Hire

A good lead isn't just someone who might need a website someday—they're actively shopping for an agency right now. This makes them a warm lead. Cold lists scraped from domain registrars waste your time and damage your brand.

3. Strong Organization Reputation

Scammy-looking companies make bad clients. If an organization doesn't have a reputable online presence, the chances are high they won't convert—or will be a nightmare to work with.

4. Realistic Scope of Work

A realistic scope paired with an appropriate budget means realistic expectations. If someone wants an eBay clone in 3 days for $500, run.

These are the bare minimum. You might choose to be even stricter—filtering by industry, tech stack, or project type.

Where to Buy Web Design Leads

1. Folyo

• Budget Quality: $50,000+ average

• Lead Warmth: All active RFPs

• Organization Quality: Hand-reviewed

• Scope Quality: Hand-reviewed

Full disclosure: this is my service.

Folyo takes the criteria above and applies them for you. Every week, we send curated website design and development leads—500+ qualified RFPs per year.

Where leads come from: Sourced from organizations that have either reached out directly or posted a public RFP. We monitor LinkedIn, Google, paid RFP sites, and social platforms. Every lead is already actively looking for an agency.

How we qualify them: Each opportunity is hand-reviewed to ensure realistic budgets ($50K+), reputable organizations, and reasonable scope. You don't spend hours filtering—we do it for you.

How it works: Every lead includes contact information so you can reach out directly. Agencies have landed clients within weeks of subscribing.

Learn more about Folyo →

2. BuiltWith

• Budget Quality: Mixed, requires discovery

• Lead Warmth: Cold leads

• Organization Quality: Verified tech users

• Scope Quality: Undefined

BuiltWith analyzes millions of websites and can send you lists of companies using specific technologies. If you only work with Shopify Plus stores or WordPress sites, this can help you build a targeted list.

The catch: These are cold leads. They're not actively looking for an agency, so you'll be doing cold outreach—with the risk of getting marked as spam.

3. RFPMART

• Budget Quality: $30,000+ typically

• Lead Warmth: Active RFPs

• Organization Quality: Mixed, limited vetting

• Scope Quality: Varies, manual review required

RFPMART is a high-volume RFP marketplace. The leads are real, but you'll spend 30-60 minutes daily sorting through listings to find relevant opportunities.

If your hourly rate is $50+, that time adds up fast.

4. Cyber Leads

• Budget Quality: Recently funded startups

• Lead Warmth: Not actively searching

• Organization Quality: Verified funding

• Scope Quality: Undefined

Cyber Leads focuses on startups that just raised money. They can also do outreach on your behalf.

The catch: These companies aren't actively looking for an agency—you're betting that fresh funding means they'll need web work soon. It's an expensive option with a longer sales cycle.

A Note on Upwork and Fiverr

I don't recommend these platforms for finding high-quality agency clients. The race-to-the-bottom pricing and high competition make them a poor fit for agencies doing $50K+ projects.

Start Getting Qualified Leads

If you're looking to supplement your inbound pipeline with a steady supply of qualified web design leads, Folyo delivers curated RFPs every week—hand-reviewed, with real budgets, from organizations ready to hire.

Try Folyo →