How Much Does a Website Redesign Cost?

The short answer: $50,000 to $75,000 for a professional website redesign from a qualified agency.

But that number varies widely depending on your organization type, project scope, and requirements. I've reviewed over 500 website redesign RFPs in the past year—here's what organizations are actually paying.

What the Data Shows

These numbers come from analyzing 503 real website redesign projects submitted through Folyo in 2025, totaling $37 million in project value.

Overall stats:

• Median budget: $50,000

• Average budget: $73,000

• Range: $10,000 to $500,000+

Budget distribution:

• Under $25K: 11%

• $25K–$50K: 30%

• $50K–$100K: 38%

• $100K–$200K: 17%

• $200K+: 4%

The sweet spot for most organizations is $50K–$100K. That's where 38% of projects land—enough budget to get quality work without enterprise-level complexity.

Cost by Organization Type

Your industry affects what you'll pay. Here's how budgets break down by organization type:

Government agencies: $85,000+ average Government projects tend to have larger budgets due to compliance requirements (ADA, security) and formal procurement processes. They also typically include ongoing maintenance contracts.

Education (colleges, universities): $80,000+ average Higher ed sites are complex—multiple audiences, content migration from legacy systems, integrations with student portals and learning management systems.

Nonprofits: $55,000–$65,000 average Nonprofits often work with tighter budgets but still need professional results. Many RFPs in this range include donation systems, event calendars, and CRM integrations.

Small to mid-size businesses: $30,000–$75,000 Wide range depending on complexity. An informational site is on the lower end; e-commerce or custom functionality pushes higher.

What Drives the Cost Up

Based on the RFPs I've reviewed, these factors consistently increase project budgets:

Content migration: +$5,000–$15,000 Moving hundreds or thousands of pages from an old CMS adds significant time. Expect to pay more if you have 100+ pages to migrate.

Custom integrations: +$3,000–$10,000 each CRM systems, payment processors, event calendars, member portals, third-party APIs—each integration adds complexity and cost.

Accessibility compliance: +$5,000–$10,000 WCAG 2.1 AA compliance is now standard for government and nonprofit sites. Proper accessibility requires additional design and development time.

Multilingual support: +$5,000–$20,000 Sites requiring multiple languages (especially with ongoing translation workflows) cost more to build and maintain. Cost depends on number of languages and pages.

Ongoing maintenance: +$5,000–$20,000/year Many RFPs include 1-2 years of post-launch support. This adds to the total contract value but spreads the cost over time.

E-commerce functionality: +$10,000–$30,000 Shopping carts, product catalogs, payment processing, inventory management—adds significant complexity.

Custom functionality/portals: +$10,000–$50,000 Member portals, client dashboards, booking systems, or other custom features require additional development.

What You Get at Each Price Point

Under $25K Basic redesign with a templated approach. Limited customization, minimal integrations. Works for simple informational sites. You may be working with a freelancer or small shop.

$25K–$50K Custom design with some integrations. CMS setup, content migration support, mobile responsive. Good for organizations with straightforward needs and under 50 pages.

$50K–$100K Full discovery process, custom UX/UI design, CMS with training, multiple integrations, accessibility compliance, content migration, and post-launch support. This is where most serious redesigns land.

$100K–$200K Complex projects with extensive requirements—large content migrations, multiple stakeholder groups, custom functionality, advanced integrations, multilingual support. Often includes extended maintenance contracts.

$200K+ Enterprise-level redesigns. Multiple sites or microsites, extensive custom development, high security requirements, ongoing retainer relationships.

How to Set Your Budget

If you're not sure where to start:

1. Look at comparable organizations. What did similar nonprofits, government agencies, or companies in your space spend? Our data shows clear patterns by organization type.

2. List your requirements. Integrations, accessibility, content migration, multilingual—each adds cost. Be realistic about what you actually need.

3. Include ongoing costs. Hosting, maintenance, and support are often bundled into the initial contract or quoted separately. Factor them in.

4. Leave room for contingency. Scope changes happen. Budget 10-15% buffer for unknowns.

A realistic budget attracts better agencies. If your budget is significantly below market rate for your requirements, you'll either get inexperienced vendors or agencies who cut corners.

Ready to Get Proposals?

If you're preparing a website redesign RFP, you can submit it directly through the form below. Your project gets in front of a community of 11,000+ web design agencies who specialize in exactly this kind of work.

It's free, takes 5 minutes, and typically gets you responses within days.

Quick Reference

This analysis is based on 503 website RFPs submitted to Folyo in 2025. All figures represent stated or estimated project budgets.