Every day you see potential new client opportunities go by. When you do send an email to a potential client, you never seem to hear back. Companies that you know you can help never respond.
Worse, each time this happens, you feel spammy. You don't want to shoot out a bunch of generic emails in hope that someday someone will reply. You want to write emails knowing you'll hear back 9 times out of 10. You don't want to waste your time. You want to present the true value of what your service can accomplish in your email.
But when you sit down to write it just doesn't come out the way you want. You quickly realize that writing great emails takes time. Time you don't have.
- “What should I say first?”
- "How do I make this not sound spammy”
- “How should I present my agency?”
- “What’s the right tone for this email?”
These aren't easy answers.
And it's why most agencies sit and wait for work to come to them.
But writing great emails doesn't have to take hours. It's a learnable skill and it's something you can build a system around with templates and scripts.
What if there was an easy way to do that?
What if you could skip the years of trial and error and have a response optimized email library from day one?
Better yet, what if you had a step-by-step guide that your entire team could refer to to make sure your emails were optimized. What would it mean to your business?
It would mean more referrals, more opportunities, and access to better, more profitable projects.
Best of all, it would mean working less and getting more out of your limited time.
End the feast or famine cycle with my book on winning clients with email.
Why my book? A few years ago I started a leads service for agencies. Agencies from around the world emailed these leads and made millions.
That's great, but there was also another group. A group that signed up and made nothing.
Even though they got the same list of leads, they couldn't land work.
So I asked these agencies to BCC me on the emails they were sending out. It turned out they were all sending the same exact emails. Almost all of them made the these mistakes:
- Their emails were too long.
- Their emails were robotic and unnatural.
- Their emails came off scammy.
- Their emails offered nothing compelling.
The problem wasn't the quality of their work. They all did fine work. It was the quality of their emails.
So we started working together on their emails and suddenly we began to see results. Leads began responding. They started winning clients.
These 1-on–1 writing sessions were great but I noticed myself repeating the same information over and over.
That's when I put all of the advice into a short book. Every chapter was in response to the hundreds of questions real agencies had when writing to clients. Here's what we covered:
- How to get people to read your emails.
- How to write compelling emails.
- How to make your emails insanely interesting.
- How to address real needs clients will pay you for.
- How to get the conversation going quickly and naturally.
- How to know what you’re writing is good.
All of this is included in Emails That Win You Clients.
You can't afford to keep wasting time.
That's why I made the book as short as possible, so you can apply just what you need and move on. You don’t need to know everything about email-writing, you just need to know the right stuff.
That’s why this book is designed to be a companion to your email writing process. It’s intended to be something you can open up next to gmail and refer to quickly and know you're sending out a great email every time.
Every chapter and resource included is tested by hundreds of freelancers (including myself).
If you're not looking to improve the amount of time or money you have than this isn't the book for you. You're buying this book (and I'm selling it) because it's the best thing you can do for your business.