You find a promising RFP. You spend hours putting together a thoughtful proposal. You hit send... and never hear back.
Maybe you follow up once. Nothing. You move on to the next one and repeat the cycle.
It's frustrating—especially when you know your work is good.
After 12 years running a leads service for agencies and reviewing over 5,000 RFPs, I've watched this play out hundreds of times. The agencies that struggle usually make the same mistakes:
Spending hours on RFPs that were never going to close
Writing proposals that focus on themselves instead of the client's problem
Submitting a PDF and hoping for the best
Not following up enough (or at all)
The agencies that win? They're more selective about what they pursue. They write proposals that speak to the client's pain. And they treat the proposal as the start of a relationship, not a one-way document submission.
This free playbook teaches you exactly how to do that.
10 Tips for Winning More Projects (5-minute read) The most important things I've learned from watching agencies win and lose $20K+ projects. Covers evaluating RFPs, writing proposals, following up, and what actually decides who wins (hint: it's often not the proposal).
RFP Evaluation Checklist A scoring tool to help you decide if an RFP is worth pursuing—before you waste hours on it.
Proposal Pre-Send Checklist Score your proposal before you hit send. Covers your cover letter, offer framing, credibility, and risk reduction.
No fluff. No hour-long videos. Just what works.
Agency owners responding to RFPs
Biz dev leads who want to close more proposals
Anyone tired of writing proposals that go nowhere
How long does this take? About 5 minutes to read the guide. The checklists you'll use on every opportunity.
Will this work for my agency? If you respond to RFPs or send proposals, yes. The principles apply whether you're going after government contracts, corporate projects, or small business clients.
Is this really free? Yes. It used to be a paid workshop. Now it's free.
I have another question. Email me: robert@folyo.me